Treatment

PROGRAMME TITLE: Music Video

DIRECTOR/
CAMERA OPERATOR: Katie Gates

DURATION: 3 minutes 40 seconds

FORMAT: mini DV

AUDIENCE: Females and males aged 14 and up who are in secondary school/college/university. My target audience is at an age where individuals can characterize their style and personality. The style of music I am using in my music video is rock. Rock is a genre that covers a broad range of sub-genres. This music is stereotypically associated with ‘rockers’ or ‘indie kids’ but can be listened to by anyone.


STORY OUTLINE: I want to use a mixture of a concept, narrative and performance based music video. I want lots of different locations to experiment with different camera angles/shots. The different locations will reflect the artist’s personality. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.

The idea is that without the artist’s shoes, guitar and guitar case the artist can’t play his song. The shoes will be walking off in search for the guitar. The guitar has gone missing and therefore the shoes are looking for it. The artist is relaxing on the beach beside his guitar case but to realize his guitar is not in its case. He then starts running after his shoes as they have ran off. Both shoes and artist are in search for the guitar. The resolution to the music video is that the shoes find the guitar; the artist puts his shoes back on and starts to play his song.


RESEARCH: What will you need to find out and how will you go about doing it

I will need to find an unsigned band or solo artist. I will use one of their tracks for my music video. I am going to look on Myspace.com. It is a popular broadcasting website for videos, and music pages. I have searched out bands and artists in my area and contacted them.


DETAILS OF PLANS/SCHEDULE: What are you going to do and when?

I will need to get all pre-production work completed ready for production. I also need to rent any filming equipment I will need, as well as any other research and notes preparation. I will get all of this ready before the coming weeks of production.



RESOURCES:
Film equipment:
• Camera (x2 if necessary)
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bag






LOCATIONS:

Seven Sisters country park Eastbourne and Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)



ANY OTHER ELEMENTS:

I want to film in locations that connects with the audience. I want to pick well known locations the viewer can relate to. This helps them to become more familiar with the artist.