Evaluation

The music video I have created is of a folk rock genre. I wanted to use the same codes and conventions of the music videos in my presentation. This is because I want to create the same effect.

I chose to create a combination of performance, narrative and concept based music video. I have used various shots of the artist with the band performing in the studio. There is a story to the music video. I wanted to play with the audiences emotions and leave them quessing what the video is about. Lastly the concept is a vintage style of music video. I wanted an old grainy effect to create the same affect as 65mm film. To create this I have used old film effect and filters on Avid Liquid Pro.

I have the artist in different locations to reflect there personality. I also did this because the different scenic locations are usually used in a folk rock music video. I have taken these different elements from Laura marlings-Night Terror and Noah and the whale's-Shape of my heart.

The artist is wearing clothes of an indie style; jeans, converse trainers, checked lumberjack and a famous band top. This relates to my music video style. The artist is the centre piece and therefore must relate to the audience. If the artist was wearing a designer tracksuit in the music video it will have a different impact on the audience’s view point. It would not fit with the codes and conventions of folk rock.

The Target audience of my music video are teenagers aged 13 and over who listen to rock music. This is the age where individuals can characterise there style/personality. Usually known as ‘Indie kids’. This is created through the artist’s image and music.

The music video helps the audience to identify the artists with themselves. Both image and music (lyrics) are very important to do this. The way the artist is dressed reflects there music and audience. I have set the artist star image to vintage.

The artist in the music video is in a band called ‘Righteous and the Wicked’. I have taken this as the artist’s star vehicle. The success the artist has had with the band can make it easier for him to pursue a career as a solo artist. The track I have used for the music video is from his solo project, ‘Son of Cyril’. I have used lots of shots of the band playing the song in the studio. I think this is effective because the audience can relate with the artist and know his musical background and success with the band.

The links between music and visuals, or lyrics and visuals have some part to play in determining a type of audience to a type of genre. The audience has particular tastes and some may vary. Music video’s enable us to play with the audiences emotions. How the image of the star is perceived can affect the personal identity of the audience.

I want to exhibit my music video to my audience in an open, darkened room. I want to make the audience feel like they are back in the 1920’s in a big cinema. The time of one of the first music videos. The early US version of the jukebox, ‘The Soundies’. I want to enhance the old fashioned effect to my music video and my audience.

Overall I think I have effectively created a folk rock music video.