The music video I have created is of a folk rock genre. I wanted to use the same codes and conventions of the music videos in my presentation. This is because I want to create the same effect.
I chose to create a combination of performance, narrative and concept based music video. I have used various shots of the artist with the band performing in the studio. There is a story to the music video. I wanted to play with the audiences emotions and leave them quessing what the video is about. Lastly the concept is a vintage style of music video. I wanted an old grainy effect to create the same affect as 65mm film. To create this I have used old film effect and filters on Avid Liquid Pro.
I have the artist in different locations to reflect there personality. I also did this because the different scenic locations are usually used in a folk rock music video. I have taken these different elements from Laura marlings-Night Terror and Noah and the whale's-Shape of my heart.
The artist is wearing clothes of an indie style; jeans, converse trainers, checked lumberjack and a famous band top. This relates to my music video style. The artist is the centre piece and therefore must relate to the audience. If the artist was wearing a designer tracksuit in the music video it will have a different impact on the audience’s view point. It would not fit with the codes and conventions of folk rock.
The Target audience of my music video are teenagers aged 13 and over who listen to rock music. This is the age where individuals can characterise there style/personality. Usually known as ‘Indie kids’. This is created through the artist’s image and music.
The music video helps the audience to identify the artists with themselves. Both image and music (lyrics) are very important to do this. The way the artist is dressed reflects there music and audience. I have set the artist star image to vintage.
The artist in the music video is in a band called ‘Righteous and the Wicked’. I have taken this as the artist’s star vehicle. The success the artist has had with the band can make it easier for him to pursue a career as a solo artist. The track I have used for the music video is from his solo project, ‘Son of Cyril’. I have used lots of shots of the band playing the song in the studio. I think this is effective because the audience can relate with the artist and know his musical background and success with the band.
The links between music and visuals, or lyrics and visuals have some part to play in determining a type of audience to a type of genre. The audience has particular tastes and some may vary. Music video’s enable us to play with the audiences emotions. How the image of the star is perceived can affect the personal identity of the audience.
I want to exhibit my music video to my audience in an open, darkened room. I want to make the audience feel like they are back in the 1920’s in a big cinema. The time of one of the first music videos. The early US version of the jukebox, ‘The Soundies’. I want to enhance the old fashioned effect to my music video and my audience.
Overall I think I have effectively created a folk rock music video.
Monday, March 30, 2009
Recce
Reece (Location safety assessment)
Location:
Seven Sisters country park Eastbourne and the Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
Hazards:
collisions with the public, trips and falls, loose equipment e.g. Wires
Lighting:
External and internal lighting. Out door lighting will be natural
everyday lighting. Indoor will be mostly artificial lighting from electric source,
for example a lamp.
Traffic: N/A
Power sources: I will need a camera battery as my power source for my
chosen shots.
Other notes: Checking for reflective surfaces, shadows and different
Surfaces that may affect the filming.
Location:
Seven Sisters country park Eastbourne and the Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
Hazards:
collisions with the public, trips and falls, loose equipment e.g. Wires
Lighting:
External and internal lighting. Out door lighting will be natural
everyday lighting. Indoor will be mostly artificial lighting from electric source,
for example a lamp.
Traffic: N/A
Power sources: I will need a camera battery as my power source for my
chosen shots.
Other notes: Checking for reflective surfaces, shadows and different
Surfaces that may affect the filming.
Song Lyrics
Son of Cyril-Never 00:02:07
00:00:01
Never let yourself down
Never let yourself feel lonely
Open up your big heart
Maybe then your see its only love
It’s only love
00:00:16
00:00:19
Never let your friends down
Never let them see you crawling
Never dig your own grave
Never let them see you falling down
Maybe then your see just what you found
00:00:34
00:00:35 (Chorus)
This crazy life is going
It’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:00:47
00:00:48
(Instrumental)
00:00:55
00:0:56
Never let your heart down, even when you feel it breaking
Always let the sun in
Even when it’s cold outside your door
Maybe then you’re come around for more
00:1:10
00:1:12 (Chorus)
This crazy life is going its time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:1:23
00:01:24
(Instrumental)
00:01:40
00:1:41 (Chorus)
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going
00:2:01
00:00:01
Never let yourself down
Never let yourself feel lonely
Open up your big heart
Maybe then your see its only love
It’s only love
00:00:16
00:00:19
Never let your friends down
Never let them see you crawling
Never dig your own grave
Never let them see you falling down
Maybe then your see just what you found
00:00:34
00:00:35 (Chorus)
This crazy life is going
It’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:00:47
00:00:48
(Instrumental)
00:00:55
00:0:56
Never let your heart down, even when you feel it breaking
Always let the sun in
Even when it’s cold outside your door
Maybe then you’re come around for more
00:1:10
00:1:12 (Chorus)
This crazy life is going its time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:1:23
00:01:24
(Instrumental)
00:01:40
00:1:41 (Chorus)
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going
00:2:01
Shooting schedule
SHOOTING SCHEDULE
Date for Shooting
Wednesday 11th March 2009
CREW
Production: Music video- Son of Cyril-Never
Director: Katie Gates
Producer: Katie Gates
Camera lighting:
Wardrobe and make up:
Cast/Talent: Contact: Email
Michael Gates- Solo Artist/Actor mgates90@hotmail.com
RV (ronda’ vou) and set 1 location:
Seven Sisters country park Eastbourne and Sea front (car parking £2.50 for 2 hours, £3.50 for over 2 hours)
Brighton Pier (free parking on Madeira Drive)
Tilgate Park
Buckham Park
RV/ EVENT/ TALENT/ CAMERA/ LIGHTING/ AUDIO/
09:00 Arrive on location
Clear parking permits.
09:30 Set up location 1
10:00 Shoot location 1 Mike RV set 1 RV set 1 RV set 1
11:00 Set up and shoot location 2 Mike
12:00 BREAK LUNCH LUNCH LUNCH LUNCH
12:30 BREAK LUNCH LUNCH LUNCH LUNCH
13:00 CONTINGENCY LUNCH LUNCH LUNCH LUNCH
13:30 Set up Location 3
Shoot Mike
14:30 Continue shooting location 3 Mike
15:00 Set up and shoot location 4 Mike
15:30 Shoot location 4 Mike
16:00 BREAK /////////// /////////// //////////// ///////////
16:30 Last location 5 shoot Mike
17:30 WRAP UP
Date for Shooting
Wednesday 11th March 2009
CREW
Production: Music video- Son of Cyril-Never
Director: Katie Gates
Producer: Katie Gates
Camera lighting:
Wardrobe and make up:
Cast/Talent: Contact: Email
Michael Gates- Solo Artist/Actor mgates90@hotmail.com
RV (ronda’ vou) and set 1 location:
Seven Sisters country park Eastbourne and Sea front (car parking £2.50 for 2 hours, £3.50 for over 2 hours)
Brighton Pier (free parking on Madeira Drive)
Tilgate Park
Buckham Park
RV/ EVENT/ TALENT/ CAMERA/ LIGHTING/ AUDIO/
09:00 Arrive on location
Clear parking permits.
09:30 Set up location 1
10:00 Shoot location 1 Mike RV set 1 RV set 1 RV set 1
11:00 Set up and shoot location 2 Mike
12:00 BREAK LUNCH LUNCH LUNCH LUNCH
12:30 BREAK LUNCH LUNCH LUNCH LUNCH
13:00 CONTINGENCY LUNCH LUNCH LUNCH LUNCH
13:30 Set up Location 3
Shoot Mike
14:30 Continue shooting location 3 Mike
15:00 Set up and shoot location 4 Mike
15:30 Shoot location 4 Mike
16:00 BREAK /////////// /////////// //////////// ///////////
16:30 Last location 5 shoot Mike
17:30 WRAP UP
Call Sheet
CALL SHEET: Katie Gates
Storyline: I want lots of different locations to experiment with different camera angles/shots. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.
Scene No: Day/Time Filming will take place in the morning and midday.
Location:
Seven Sisters country park Eastbourne and the Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
Props:
• Musical instruments.
• Guitar case
• Boots/shoes
Characters:
Solo artist: Michael Gates
Band name: Son of Cyril
Description of Scene: (Please explain what happens in this scene)
The artist will be shot in various scenic locations playing an acoustic guitar. Also running around with friends and playing in the sea.
Director/Camera: Katie Gates
P/A: Katie Gates
Sound: Katie Gates
Lighting: Natural lighting and artificial lighting for an external source, e.g. Torch.
Actors:
Artist Michael Gates.
Additional information about how the scene will be filmed:
Shots of the different scenic locations.
Storyline: I want lots of different locations to experiment with different camera angles/shots. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.
Scene No: Day/Time Filming will take place in the morning and midday.
Location:
Seven Sisters country park Eastbourne and the Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
Props:
• Musical instruments.
• Guitar case
• Boots/shoes
Characters:
Solo artist: Michael Gates
Band name: Son of Cyril
Description of Scene: (Please explain what happens in this scene)
The artist will be shot in various scenic locations playing an acoustic guitar. Also running around with friends and playing in the sea.
Director/Camera: Katie Gates
P/A: Katie Gates
Sound: Katie Gates
Lighting: Natural lighting and artificial lighting for an external source, e.g. Torch.
Actors:
Artist Michael Gates.
Additional information about how the scene will be filmed:
Shots of the different scenic locations.
Treatment
PROGRAMME TITLE: Music Video
DIRECTOR/
CAMERA OPERATOR: Katie Gates
DURATION: 3 minutes 40 seconds
FORMAT: mini DV
AUDIENCE: Females and males aged 14 and up who are in secondary school/college/university. My target audience is at an age where individuals can characterize their style and personality. The style of music I am using in my music video is rock. Rock is a genre that covers a broad range of sub-genres. This music is stereotypically associated with ‘rockers’ or ‘indie kids’ but can be listened to by anyone.
STORY OUTLINE: I want to use a mixture of a concept, narrative and performance based music video. I want lots of different locations to experiment with different camera angles/shots. The different locations will reflect the artist’s personality. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.
The idea is that without the artist’s shoes, guitar and guitar case the artist can’t play his song. The shoes will be walking off in search for the guitar. The guitar has gone missing and therefore the shoes are looking for it. The artist is relaxing on the beach beside his guitar case but to realize his guitar is not in its case. He then starts running after his shoes as they have ran off. Both shoes and artist are in search for the guitar. The resolution to the music video is that the shoes find the guitar; the artist puts his shoes back on and starts to play his song.
RESEARCH: What will you need to find out and how will you go about doing it
I will need to find an unsigned band or solo artist. I will use one of their tracks for my music video. I am going to look on Myspace.com. It is a popular broadcasting website for videos, and music pages. I have searched out bands and artists in my area and contacted them.
DETAILS OF PLANS/SCHEDULE: What are you going to do and when?
I will need to get all pre-production work completed ready for production. I also need to rent any filming equipment I will need, as well as any other research and notes preparation. I will get all of this ready before the coming weeks of production.
RESOURCES:
Film equipment:
• Camera (x2 if necessary)
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bag
LOCATIONS:
Seven Sisters country park Eastbourne and Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
ANY OTHER ELEMENTS:
I want to film in locations that connects with the audience. I want to pick well known locations the viewer can relate to. This helps them to become more familiar with the artist.
DIRECTOR/
CAMERA OPERATOR: Katie Gates
DURATION: 3 minutes 40 seconds
FORMAT: mini DV
AUDIENCE: Females and males aged 14 and up who are in secondary school/college/university. My target audience is at an age where individuals can characterize their style and personality. The style of music I am using in my music video is rock. Rock is a genre that covers a broad range of sub-genres. This music is stereotypically associated with ‘rockers’ or ‘indie kids’ but can be listened to by anyone.
STORY OUTLINE: I want to use a mixture of a concept, narrative and performance based music video. I want lots of different locations to experiment with different camera angles/shots. The different locations will reflect the artist’s personality. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.
The idea is that without the artist’s shoes, guitar and guitar case the artist can’t play his song. The shoes will be walking off in search for the guitar. The guitar has gone missing and therefore the shoes are looking for it. The artist is relaxing on the beach beside his guitar case but to realize his guitar is not in its case. He then starts running after his shoes as they have ran off. Both shoes and artist are in search for the guitar. The resolution to the music video is that the shoes find the guitar; the artist puts his shoes back on and starts to play his song.
RESEARCH: What will you need to find out and how will you go about doing it
I will need to find an unsigned band or solo artist. I will use one of their tracks for my music video. I am going to look on Myspace.com. It is a popular broadcasting website for videos, and music pages. I have searched out bands and artists in my area and contacted them.
DETAILS OF PLANS/SCHEDULE: What are you going to do and when?
I will need to get all pre-production work completed ready for production. I also need to rent any filming equipment I will need, as well as any other research and notes preparation. I will get all of this ready before the coming weeks of production.
RESOURCES:
Film equipment:
• Camera (x2 if necessary)
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bag
LOCATIONS:
Seven Sisters country park Eastbourne and Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)
ANY OTHER ELEMENTS:
I want to film in locations that connects with the audience. I want to pick well known locations the viewer can relate to. This helps them to become more familiar with the artist.
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