Evaluation

The music video I have created is of a folk rock genre. I wanted to use the same codes and conventions of the music videos in my presentation. This is because I want to create the same effect.

I chose to create a combination of performance, narrative and concept based music video. I have used various shots of the artist with the band performing in the studio. There is a story to the music video. I wanted to play with the audiences emotions and leave them quessing what the video is about. Lastly the concept is a vintage style of music video. I wanted an old grainy effect to create the same affect as 65mm film. To create this I have used old film effect and filters on Avid Liquid Pro.

I have the artist in different locations to reflect there personality. I also did this because the different scenic locations are usually used in a folk rock music video. I have taken these different elements from Laura marlings-Night Terror and Noah and the whale's-Shape of my heart.

The artist is wearing clothes of an indie style; jeans, converse trainers, checked lumberjack and a famous band top. This relates to my music video style. The artist is the centre piece and therefore must relate to the audience. If the artist was wearing a designer tracksuit in the music video it will have a different impact on the audience’s view point. It would not fit with the codes and conventions of folk rock.

The Target audience of my music video are teenagers aged 13 and over who listen to rock music. This is the age where individuals can characterise there style/personality. Usually known as ‘Indie kids’. This is created through the artist’s image and music.

The music video helps the audience to identify the artists with themselves. Both image and music (lyrics) are very important to do this. The way the artist is dressed reflects there music and audience. I have set the artist star image to vintage.

The artist in the music video is in a band called ‘Righteous and the Wicked’. I have taken this as the artist’s star vehicle. The success the artist has had with the band can make it easier for him to pursue a career as a solo artist. The track I have used for the music video is from his solo project, ‘Son of Cyril’. I have used lots of shots of the band playing the song in the studio. I think this is effective because the audience can relate with the artist and know his musical background and success with the band.

The links between music and visuals, or lyrics and visuals have some part to play in determining a type of audience to a type of genre. The audience has particular tastes and some may vary. Music video’s enable us to play with the audiences emotions. How the image of the star is perceived can affect the personal identity of the audience.

I want to exhibit my music video to my audience in an open, darkened room. I want to make the audience feel like they are back in the 1920’s in a big cinema. The time of one of the first music videos. The early US version of the jukebox, ‘The Soundies’. I want to enhance the old fashioned effect to my music video and my audience.

Overall I think I have effectively created a folk rock music video.

Production Diary

Risk Assessment Form

Recce

Reece (Location safety assessment)

Location:

Seven Sisters country park Eastbourne and the Sea front.

Brighton Pier

Devils Dyke

Tilgate Park

Buckham Park

(Locations still to be decided)


Hazards:

collisions with the public, trips and falls, loose equipment e.g. Wires




Lighting:

External and internal lighting. Out door lighting will be natural

everyday lighting. Indoor will be mostly artificial lighting from electric source,

for example a lamp.


Traffic: N/A


Power sources: I will need a camera battery as my power source for my

chosen shots.



Other notes: Checking for reflective surfaces, shadows and different

Surfaces that may affect the filming.

Song Lyrics

Son of Cyril-Never 00:02:07
00:00:01
Never let yourself down
Never let yourself feel lonely
Open up your big heart
Maybe then your see its only love
It’s only love
00:00:16

00:00:19
Never let your friends down
Never let them see you crawling
Never dig your own grave
Never let them see you falling down
Maybe then your see just what you found
00:00:34

00:00:35 (Chorus)
This crazy life is going
It’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:00:47

00:00:48
(Instrumental)
00:00:55


00:0:56
Never let your heart down, even when you feel it breaking
Always let the sun in
Even when it’s cold outside your door
Maybe then you’re come around for more
00:1:10

00:1:12 (Chorus)
This crazy life is going its time to open up your eyes
This crazy life is going it’s time to open up your eyes
00:1:23

00:01:24
(Instrumental)
00:01:40

00:1:41 (Chorus)
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going it’s time to open up your eyes
This crazy life is going
00:2:01

Shooting schedule

SHOOTING SCHEDULE
Date for Shooting
Wednesday 11th March 2009

CREW
Production: Music video- Son of Cyril-Never
Director: Katie Gates
Producer: Katie Gates
Camera lighting:
Wardrobe and make up:

Cast/Talent: Contact: Email
Michael Gates- Solo Artist/Actor mgates90@hotmail.com

RV (ronda’ vou) and set 1 location:
Seven Sisters country park Eastbourne and Sea front (car parking £2.50 for 2 hours, £3.50 for over 2 hours)
Brighton Pier (free parking on Madeira Drive)
Tilgate Park
Buckham Park


RV/ EVENT/ TALENT/ CAMERA/ LIGHTING/ AUDIO/
09:00 Arrive on location
Clear parking permits.
09:30 Set up location 1
10:00 Shoot location 1 Mike RV set 1 RV set 1 RV set 1
11:00 Set up and shoot location 2 Mike
12:00 BREAK LUNCH LUNCH LUNCH LUNCH
12:30 BREAK LUNCH LUNCH LUNCH LUNCH
13:00 CONTINGENCY LUNCH LUNCH LUNCH LUNCH
13:30 Set up Location 3
Shoot Mike
14:30 Continue shooting location 3 Mike
15:00 Set up and shoot location 4 Mike
15:30 Shoot location 4 Mike
16:00 BREAK /////////// /////////// //////////// ///////////
16:30 Last location 5 shoot Mike
17:30 WRAP UP

Call Sheet

CALL SHEET: Katie Gates

Storyline: I want lots of different locations to experiment with different camera angles/shots. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.
Scene No: Day/Time Filming will take place in the morning and midday.

Location:
Seven Sisters country park Eastbourne and the Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)


Props:

• Musical instruments.
• Guitar case
• Boots/shoes



Characters:
Solo artist: Michael Gates
Band name: Son of Cyril



Description of Scene: (Please explain what happens in this scene)
The artist will be shot in various scenic locations playing an acoustic guitar. Also running around with friends and playing in the sea.


Director/Camera: Katie Gates

P/A: Katie Gates
Sound: Katie Gates

Lighting: Natural lighting and artificial lighting for an external source, e.g. Torch.

Actors:
Artist Michael Gates.






Additional information about how the scene will be filmed:
Shots of the different scenic locations.

Treatment

PROGRAMME TITLE: Music Video

DIRECTOR/
CAMERA OPERATOR: Katie Gates

DURATION: 3 minutes 40 seconds

FORMAT: mini DV

AUDIENCE: Females and males aged 14 and up who are in secondary school/college/university. My target audience is at an age where individuals can characterize their style and personality. The style of music I am using in my music video is rock. Rock is a genre that covers a broad range of sub-genres. This music is stereotypically associated with ‘rockers’ or ‘indie kids’ but can be listened to by anyone.


STORY OUTLINE: I want to use a mixture of a concept, narrative and performance based music video. I want lots of different locations to experiment with different camera angles/shots. The different locations will reflect the artist’s personality. I will have some shots linking with the lyrics. The artist will be performing with an acoustic guitar in the various locations.

The idea is that without the artist’s shoes, guitar and guitar case the artist can’t play his song. The shoes will be walking off in search for the guitar. The guitar has gone missing and therefore the shoes are looking for it. The artist is relaxing on the beach beside his guitar case but to realize his guitar is not in its case. He then starts running after his shoes as they have ran off. Both shoes and artist are in search for the guitar. The resolution to the music video is that the shoes find the guitar; the artist puts his shoes back on and starts to play his song.


RESEARCH: What will you need to find out and how will you go about doing it

I will need to find an unsigned band or solo artist. I will use one of their tracks for my music video. I am going to look on Myspace.com. It is a popular broadcasting website for videos, and music pages. I have searched out bands and artists in my area and contacted them.


DETAILS OF PLANS/SCHEDULE: What are you going to do and when?

I will need to get all pre-production work completed ready for production. I also need to rent any filming equipment I will need, as well as any other research and notes preparation. I will get all of this ready before the coming weeks of production.



RESOURCES:
Film equipment:
• Camera (x2 if necessary)
• Battery
• Tape
• Tripod
• Dolly
• Tripod/Camera bag






LOCATIONS:

Seven Sisters country park Eastbourne and Sea front.
Brighton Pier
Devils Dyke
Tilgate Park
Buckham Park
(Locations still to be decided)



ANY OTHER ELEMENTS:

I want to film in locations that connects with the audience. I want to pick well known locations the viewer can relate to. This helps them to become more familiar with the artist.

Animatic

In progress

Katies music video

Task: Music Genres

What similarities do you observe in the videos you have looked at?
I am going to look at Laura marling- cross your fingers and anaylyse it with KT Tunstalls- if only.

How is your chosen genre differen from another?

Can you define in your own words the type for this genre?

General textual analysis of music videos

1. I am going to analyse the origional music video Part 1 Pink Floyd- Another brick in the wall, directed by Gerald Scarfe.
The genre this music belongs to is mainly rock. As many sub genres come under rock it is also a progressive and psychedelic rock; meaning it is a style of capturing the audience in an artistic way. This music video creates meaning through its images.
http://video.yahoo.com/watch/218997/894339


2. The relationship between lyrics and visuals is that the song is telling a straight narrative. The story in the lyrics is reflected into the video. At the begining a short sequence is shown of a school boy watching his fellow class mates inprisoned on a train asking him for help. The light gets darker and then you see them all masked aswell as the young boy. This is to show he is one of them, 'a prisoner of the school teacher'. He wakes up to see it was a dream and then the music starts to play.

A group of teachers walk out of a staff room and the singer is talking about them, and pin pointing who they are. The Lyrics are telling how the teachers were once children and now putting there misery from their past onto the children. The visuals illistrate how this teacher picks on one individual pupil which may reflect on the teachers past.

The visuals show the private life of the teacher. It is contridicting his life. It shows him eating dinner with his wife, and flash backs of him thinking about punishing his pupils. It shows how he lives for his work, thriveing on thinking about it constantly.

The lyrics 'we dont need no education' has a strong link between the visuals of the children walking in a line like slaves. It shows the childrens point of view of how daily school life treats them. The children are walking in formed lines wearing masks, 'Another brick in the wall' this is showing how the teacher makes them work, describing how every pupil is just a product they can use, then throw it away.

The children singing in the school hall has a major impact on the lyrics and visuals combined together. It creates a powerful meaning and vision on the audience. It shows that them all standing together they are strong.

The children are walking into a factory where they are being used as meat for the school. 'teacher leave those kids alone' shows how the teachers are just using them to satisfy their own needs.

The children remove their masks and run riot setting their school alite. The visuals and lyrics combine a message that says the kids are fighting back. They are banishing all existence of school and setting their own rules.


3. The video goes with the beat. For example when the children are walking slowly the music matches there footsteps. There are lots of instumental bits in this video. It illistrates alot of the story without words from the singer. The video always stays at the same pace as the music because it is telling a straight narrative, keeping the visuals simple.


4. The artist does not appear in the video.
The record company is trying to sell this track by creating a song and music video that the viewer can relate to. This would make there target audience want to buy it. This track and video have a part 2 of 'another brick on the wall'. It links together to add another chapter to the story. Part 1 ends as a cliff hanger so the audience will want to buy the next rack to find out what happens next.


7.The video is mainly narrative based but has a concept behind it. It shows alot of the story as visuals with a strong meaning.


I am also going to analyse Shakira- La tortura directed by Michael Haussman. The music this genre belongs to is Latin Pop. It is popular genre where pop tracks can be sung in any language and still be recognised under this style of music. This music video is sung in spanish.
http://video.yahoo.com/watch/173462/735659


5. This video has a strong notion of looking. As well as singing in spanish the artist is using her latin culture to use belly dancing as a way of sexual display.
Her past lover is watching her from across the street. Lots of close up shots of him looking at her is a way of him watching her every move. It is like a security camera spying. This could be used to imply sexual display as some may see it as being deviant. She is wearing limited clothing, coverd in oil which makes her stand out. Her dancing at the same time shows a sexual display. This creates the notion to look. A shot of the windows open in her house creates unexpected tension as you know the man wants jump in her apartment and see her. He then spys through some shelves and pushes the objects aside. She is laying on the floor using belly dancing as a way of luring him into her trap. This again is use of sexual display.


6.This video relates to the artists image as she represents her self as a role model to her fans. She shows her image through so called 'women power'. Shakira is using her cultural background as her image and displays this in her music videos.

7. This video is a mixture of all. It is performance based because she is dancing throughout the video and using her image to attract the viewer. It is narrative based because the lyrics and visuals have a story behind it. It is also concept based because it is showing the idea of using sexual disply. A way of showing her story.